

SALESTOUGH™ ('sAlz – tuf): adjective
1: characterized by uncompromising determination
2: resilient
3: relentlessly prepared, objective and service-oriented
SALESTOUGH™ is a state of action inspiring initiative, accountability and solid contribution.
No fluff, no clichés, no jargon.
Just the 8 fundamentals to being valuable to your sales world and the tools to make it happen.
Read an excerpt »
Who Is It For?
SALESTOUGH™ is for individuals, sales teams or entire companies. Use it to motivate, to set the tone or to keep you and your team on track.When even one person chooses to be SALESTOUGH™ an expectation is set and a call to action is raised that won't be ignored.
Make it your sales theme or your team motto -- a single phrase that will steer all actions and create the desire to not only be successful, but indispensable.
More About the Book...
SALESTOUGH™ is a 92-page perfect bound paperback measuring 5.5 x 5.5 inches in size.Its short and to-the-point messages and tools make it very readable and consequently, something that's much more likely to be embraced and used.
It begins with the 8 fundamentals followed by a toolbox of 4 tools that help support them. These include a guide on creating effective opening sales statements, a networking guide, a checklist for effective closing and a list of the top 30 open-ended questions used by salespeople. Closing the book is Elbert Hubbard's classic essay, A Message to Garcia – a powerful and best-selling story of initiative and responsibility.
SALESTOUGH™ is the perfect "first read" for your newly hired salespeople as well as a great reminder for your more experienced people (including you).
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